Standing the foyer of The Maltings waiting to pick Polly up from her drama group, I just saw someone ask whether there were any children's films on today, and then walk away disappointed.
My first thought was "the box office staff should make a note of that, to inform programming decisions".
My second more useful thought was "hey, couldn't the ticketing system record searches that DON'T return any results, to tell us what people want that we aren't offering".
We record tonnes of data about what we DO sell and who we DO sell to. We ought to spend even more effort interrogating what we don't sell because we haven't made it available.
